Newlat Food asked us to create a new Gluten-Free brand for the Italian market but with international appeal, for future distribution expansion. We evaluated different positionings and created several brands in response to different market needs. After 3 months of research and development with the client, we decided to launch Güdo! Our concept combines the words “Gusto” (Italian for “taste”) and “Good”, cheering the customers up with a smile.
The happiest gluten free brand ever.
naming, logo, brand identity, packaging, website, social media