As the creative agency behind the launch of Oh My Crunch, we were entrusted with developing a brand that encapsulates the unique experience of their ultra-crispy sandwiches. From the outset, we immersed ourselves in the strategic phase, where we crafted a name that would instantly evoke the sensory delight of biting into their signature bread: “Oh My Crunch.”

To complement this, we devised the playful and memorable payoff, “SOUNDS TASTY,” capturing the auditory and gustatory appeal of every bite.

Our approach focused on creating a visual and verbal identity that emphasizes the satisfying sound and texture of their product, ensuring the brand resonates with customers who crave a sandwich experience that’s as crunchy as it is flavorful.