Integrated campaign created in 2012 for Adidas Italy.

advertising, photography, digital

In 2012 CAROSELLO helped the marketing team at Adidas Italy to create a cohesive experience for their customers. We created a campaign supported by a mobile app and a website. We produced around 100 photographs and 30 videos with the most Famous Italian athletes.
The Ad campaign shows the athletes during their training routines. The experience continues in the app, where each outfit was linked to a training video tutorial performed by the Adidas athletes.

We curated every aspect of the production, from storyboarding to location scouting. All the images and videos have been shot by CRSL creative director Enrico Caputo

CRSL made the experience continue on a custom app, where the user was encouraged to browse the whole catalogue by pairing an exclusive training video tutorial to each of the outfits.

The main web commercial is centered on the work out routines of the Adidas athletes. The campaign comprehended 4 other videos dedicated to each of the athletes, plus 30 video tutorial based on real exercises performed by them.


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