Newlat Food asked us to create a new Gluten-Free brand for the Italian market but with international appeal, for future distribution expansion. We evaluated different positionings and created several brands in response to different market needs. After 3 months of research and development with the client, we decided to launch Güdo! Our concept combines the words “Gusto” (Italian for “taste”) and “Good”, cheering the customers up with a smile.
GÜDO
The happiest gluten free brand ever.
naming, logo, brand identity, packaging, website, social media
DRAG
MORE COLOUR FOR ALL
The packaging design embodies the brand payoff "Gluten free and happy to be!"
DRAG
The taglines "Gluten free & happy to be" and "Do it con gusto" immediately became the true driving force of the communication.
From the point of sale to the website, magazines and social media, every brand manifestation is always recognizable, thanks to a catchy palette, a distinctive tone of voice and a curated design.
From the point of sale to the website, magazines and social media, every brand manifestation is always recognizable, thanks to a catchy palette, a distinctive tone of voice and a curated design.
DRAG
CELIACS OF THE WORLD, UNITE!
As part of the project, we curated image-making and copywriting for social media, establishing the happiest gluten-free community ever.
