Part of our rebranding assignment, the new Modena FC’s website and e-commerce have been a challenging task for our team: probably the largest web platform we designed so far. We had to take in consideration countless aspects, both from the marketing perspective and that of the fans.
We started designing the homepage: a big dashboard, containing all the valuable information the supporter would look for, like last results and news, and also customizable by the media team to fit the needs of a specific moment, like with subscription campaigns or merchandising drops. This functional approach have been preserved for the rest of the website with what we call the sidebar: two customizable blocks right below the website. Different pages of the website could have different contents in the sidebar, so the user could be driven through paths which are consistent with the initial query.