In June 2024 we remixed the identity we previously designed for Modena FC, to refresh the football team communication for the 2024/25 Italian Serie B season.

Using this renewed visual language we also developed the new jerseys campaign: the idea was to highlight each main features of each kit, explaining the history and the meaning behind it.

The diagonal stripe was taken from a historic 1960s Modena’s jersey, the rose window from the Modena’s Duomo facade, and the chorus, extrapolated from one of Modena’s most famous stadium chants. Each one of this elements was described in one of the three videos, structured through frames in rapid succession, defining a formal constant, such as a circle, a diagonal or a word.