Even if the challenge seems difficult, don’t worry, we’re here! That’s exactly what happened when Allianz asked us to promote its insurance plans with a younger audience. Our solution could only be a nice yet surprising experience. We decided to convey the messages with a set of songs and animated music videos, presenting problems and solutions in a worry-free way. There’s a place where concerns are forbidden and your only duty is to live your life to the fullest. Welcome to the Worry-Free World.
Welcome to the worry-free world.
CRSL Carosello Lab ideated the concept, wrote the song lyrics, composed the music and illustrated all the characters. To bring the music video to life we teamed up with Emanuele Colombo and Antimatter, an awarded animation studio from Milan.