CRSL Carosello Lab has been asked to redesign the brand from scratch with the objective of better positioning the product and create proprietary storytelling. We wanted these luxury items to look contemporary yet timeless. We took inspiration from the beautiful city of Rome and used its key elements – such as the Trajan Column, marble, travertine stone and mosaic tile floors – to create a visual system with a great story to tell.
AN HEAVY REBRANDING TO POSITION CARACALLA COSMETICI IN THE LUXURY BEAUTY SEGMENT.
logo, brand identity, packaging, photography