Brand identity, packaging and web design for Cavaliere del Garda, a winery that embodies the best qualities of the Lugana and Valtènesi territory.

logo, brand identity, packaging

Cavaliere del Garda is a winery based on the south coast of the Garda Lake, Italy. It produces a selection of refined wines that express the richness and peculiar personality of the Lugana and Valtènesi territories. Cavaliere del Garda is a project by Fabio Contato, known for his long experience and passionate work to develop and spread globally the full potential of the Garda wines. CRSL Carosello Lab worked with him to create a distinctive brand identity and packaging design, based on the concept “The Earth, the Man, the Wine”.

To express the brand's payoff, we designed a graphic system of concentric squares. The system is highly recognizable and finally became the logo of the company. The concentric squares are an abstract representation of the balance between the territory, the man and the wine.
For a winery the labels are a fundamental asset of its identity: this is why in this case the label works as a logo in itself. References to modern art and to the geological characteristics of the Garda territory are at the core of the label design.
The overall brand identity expresses an elegant, timeless, and eccentric personality.

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