With a fresh, refined and free soul, Muma is the gin that embodies the Mediterranean lifestyle: sophisticated smells, strong sensations and an ongoing drive for freedom and discovery. The visual identity captures these features and brings them to a young international audience.
A strong yet delicate personality that engages all senses for the first Gin from Apulia, distilled using pure sea water.
Muma is the will to experiment, the drive to discover the unknown, the desire of unique sensations.
The graphic elements create an iconic and recognizable label that materialize the refined soul of the brand.
KIM COSTANTINO, SENIOR DESIGNER
in the identity we designed for Muma Gin typography, photography and illustration are deeply connected.