During the quarantine period, our team engaged remotely in the creation of this project: it had been a challenge against time. The idea was born on March 25 and was implemented and launched in a few days thanks to an excellent team work. In less than two weeks, more than 2,000 proposals have been sent: after careful revision, today the digital archive presents more than 350 works from 44 different countries. These include illustrators and designers of the caliber of Malika Favre, M / M Paris, Gio Pastori, Anagrama Studio, Akatre and many others. In the first month, the website received more than 20,000 unique visits and the instagram profile @designers.against.coronavirus more than 7,000 followers.
The most important goal of DAC, in fact, is to raise funds to fight the virus epidemic, by supporting the Italian Red Cross, through a direct donation button on the initiative’s website.
Pictured above: DAC frontispiece displays Malika Favre’s “The front line”, a tribute to all the medical staff fighting COVID19 around the world who are putting their health on the line for each and everyone of us.
DESIGNERS AGAINST CORONAVIRUS
A self-initiated project, launched at the beginning of covid-19 pandemic to inspire and unite people through beauty and creativity.
book, website, fundraising
Given the success of the instagram page, CRSL Carosello Lab decided to transform the digital archive into a book, to leave a physical testimony of the project while continuing to raise funds for the Italian Red Cross.
The book is on sale exclusively on the e-commerce of the Italian Red Cross, to which the entire proceeds of the purchase will be donated in a direct and transparent manner.
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The project has been internationally recognized, awarded with a mention at the ADC 100TH, a bronze at the ADCI Italian Art Director Club Awards and a silver trophy at the ADCE European Art Director Club awards.
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