At CRSL, we had the privilege of reimagining the visual identity of Old Hide Romanelli, a distinguished craft brand from Florence specializing in high-quality leather goods.

Our goal was to elevate the brand’s artisanal heritage while making it resonate with an international, contemporary audience. Through a refined, minimal aesthetic, we focused on timeless elegance and the tactile nature of leather. A sophisticated color palette and bespoke typography reinforce the brand’s luxury positioning, while subtle texture and pattern choices evoke craftsmanship.

The new identity celebrates tradition and positions Old Hide Romanelli as a global symbol of Italian excellence.