The client came to CRSL in July 2018 with the idea of creating a new men’s haircare brand: they only had the products and a price list. From our research, we envisioned a very scientific brand balanced by a sexy, stylish design. We created the name THE HAIR BUREAU and the payoff “The science of results” and we built the identity around the idea of a laboratory, where scientists work non-stop to find the right combination of ingredients to prevent hair loss. The packaging itself symbolizes an office desk where all research results are arranged together.
THE HAIR BUREAU
A STYLISH YET TRUSTHWORTHY BRAND OF HAIRGROWTH TREATMENTS FOR THE XXI CENTURY MAN.
naming, logo, brand identity, packaging, website
The packaging is an experience of discovery and creates an immediate bond between the brand and its customers. The box consists in two layers of papers: the black one conveys brand related messages, the white one displays information related to the product.
DRAG
BUILDING A HOLISTIC BRAND EXPERIENCE
From naming, logo and identity, art direction, set design and photography, to website design, CRSL Carosello Lab curated every aspect in detail.
DRAG
STRAIGHT OUT OF THE LAB
The deep scientific research behind The Hair Bureau new set fo products is translated into this series of still life.
