A great design creates a great experience. We have shown this by transforming a meeting room into a soccer field, to increase brand loyalty with current sponsors and to captivate potential partners. How? Reinventing the AS Roma Marketing book.
AS ROMA MARKETING BOOK
A book designed and packaged to amaze the team’s prospect partners.
editorial, infographic, photography
FRANCESCO TOTTI SHOT BY CRSL CAROSELLO LAB'S CREATIVE DIRECTOR ENRICO CAPUTO.
DRAG
CUSTOM TITLES
The book's chapters titles are designed with a custom typeface, inspired by the flags of As Roma supporters.
Packaged Grass
The book proudly stands on built-in soccer cleats over synthetic soccer field grass.
Game changers
We had the privilege of taking portraits of the most iconic players of that period, including Daniele De Rossi, Alessandro Florenzi and the captain, Francesco Totti.
The book proudly stands on soccer cleats, installed over a blind embossed soccer shoe sole.
